A senior role where the incumbent shall plan, develop and implement the Company’s digital communication activities and services, including development, review and enhancement of the corporate website and intranet, social media and other digital platforms to maximize reach and audience engagement
Supervises the activities of the personnel and resources of the team to achieve the Department objectives in an efficient and cost-conscious manner.
Develops and implements consistent and realistic operational plans for the team in line with the Department objectives.
Contributes to the development of the Department business processes and operating procedures; develops and supervises the implementation of departmental policies, processes, systems, standards, procedures and internal controls in order to support execution of the Department work programs in line with approved standards.
Supervises the development of content for various digital platforms and services including the Company’s corporate website, intranet and online social media platforms to maximize reach, and ensures the Company’s image, brand and reputation is well communicated and visible to all internal and external stakeholders.
Associates with the appropriate internal stakeholders to implement digital communication strategy, ensuring both functionality and content requirements are addressed including the intranet page, e-newsletter, corporate social media platforms, micro-sites for specific projects, etc.
Analyzes, develops and delivers new functionalities and enhancements to the website and other digital services, including websites, microsites, emails, e-newsletters, SMS / MMS, etc. in order to optimize communication and enhances stakeholder engagement.
Supervises the development and maintenance of web content management system and administration tools to effectively organize and disseminate online content. Conducts digital content review and updates processes in order to ensure quality and relevance of content, and collaborate with the content team to address issues.
Conducts researches including analyses of user behavior, and participates in the assessments in order to convey research insights to the relevant internal stakeholder (Business/ Corporate Functions).
Conducts performance data review and metrics related to the digital platforms and develops regular report on digital platforms usage, and recommends necessary actions to improve usage.
Provides digital communications related counsel to business and corporate functions, Group Companies and assets, as deemed necessary, in order to develop and oversees the execution of integrated communications plans. Provides technical guidance and interventions for business and corporate functions in order to optimize and manage a wide-range of digital applications and platforms that support in meeting business objectives.
Bachelor’s degree in Multi-media, digital communication, marketing or equivalent.
Minimum of 8 years of experience in progressive and senior-level roles in corporate communications. Preferably experience in a large-scale organization with complex and multi-sectorial business operations or experience working in various industries. At least 3 years in a managerial / supervisory position.
Strong knowledge of digital communication strategy development and implementation.
Strong knowledge of a wide range of digital platforms including social media, websites, e-newsletters.
Knowledge of web content management systems
Strong project management knowledge and ability to deliver web/digital projects within cross-functional teams.
Strong understanding of information architecture, usability and site design.
Creative and innovative approach to communications with the ability to identify new ways of working and lead the change needed.
Ability to develop and maintain successful relationships with internal and external stakeholders
Strong knowledge of market and user behavior analysis tools.